The film starts with a recreation of a viral video from early in the pandemic of a man singing “Lean on Me” out his apartment window, followed by his neighbors joining in. Similar to its 2020 Super Bowl spot, Budweiser is once again turning the camera on those it believes deserve to be celebrated right now - the ordinary people of America who showed incredible resilience and overcame the challenges of 2020. The campaign film, titled “Bigger Picture,” heroes some of the most inspiring, but not always talked about, stories of 2020. By helping to raise awareness for COVID-19 vaccines, Budweiser is helping draw closer to a time for buds to safely reunite in person safely.Īt Budweiser, we believe that when you look closer at what seemed like the most challenging year ever, you can find millions of individual acts that actually brought us hope. As America's beer, Budweiser understands the value we place on in-person connection - an essential element of American culture that was not possible in 2020. “By working together across industries we can provide life-saving educational resources to the public, and we're thankful for Budweiser's extraordinary commitment that will help bring our nation one step closer to recovery.”īudweiser will continue to support COVID-19 vaccine education efforts with additional campaigns throughout 2021. “In the face of the largest public health crisis of our time, we need to ensure Americans have accurate information about COVID-19 vaccines so they can make informed choices for themselves and their families,” said Lisa Sherman, President and CEO of the Ad Council. That's why Budweiser has joined together with long-time partner the Ad Council, along with COVID Collaborative, to donate airtime to increase awareness and education surrounding the vaccine.” “To do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we're stepping in to support critical awareness of the COVID-19 vaccine. “Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” said Monica Rustgi, VP of Marketing at Budweiser. Budweiser is proud to be among the first brands to step up in this way, in aid of the country's relief efforts. The film launches phase one of Budweiser's commitment to supporting awareness and education related to the COVID-19 vaccine through the donation of advertising airtime in 2021 to the Ad Council and COVID Collaborative's COVID-19 Vaccine Education Initiative: one of the largest public health communications campaigns in history.
I'm happy to be a part of Budweiser's celebration of our resilience and hope during these challenging times.” “Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. “I'm proud to lend my voice to the “Bigger Picture” film,” said Rashida Jones. Fauci about a world after COVID-19, demonstrating her connection to the overall message of “Bigger Picture”: we look forward to a time when we can get together safely. Her socially conscious podcast “Ask Big Questions,” with co-anchor Bill Gates and high-profile guests, recently featured her conversation with Dr. “Bigger Picture” is narrated by actress, advocate and director Rashida Jones, and although consumers may recognize her for role in her recent film “On The Rocks,” Budweiser selected her as the perfect voice for “Bigger Picture” for her ongoing commitment to COVID-19 and vaccine awareness. The piece, entitled “Bigger Picture,” celebrates the individual acts of resilience that sparked hope during the last year and spotlights a group of first responders who were among the first people to receive a COVID-19 vaccine.
This year, Budweiser will be running its ad digitally in the week leading up to and during the game. The campaign also pledges critical support to COVID-19 vaccine awareness and education, as we draw closer to a time when we can bring people back together again safely - at bars, in restaurants, or to celebrate life's moments with our loved ones.įor the first time in 37 years, Budweiser is foregoing its iconic in-game Super Bowl airtime and reallocating the media investment to help support recovery in the on-premise through COVID-19 vaccine awareness and education throughout the year. Today, Budweiser launches its Super Bowl LIV campaign that champions the resilience of America and the promise of the future. January 25, 2021, New York, NY - After a year that looked like no other, Budweiser has decided to do things differently.
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